Strong client relationships require consistent interactions and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. Targeted email marketing allows you to communicate and engage with your audience in the hundreds and thousands in a matter of minutes.

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

The cost of engaging with and marketing to an existing client using the best email campaigns is proven to be less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.