What is Email Marketing?
Email marketing is a digital marketing strategy to help create brand recognition, drive sales and build client relationships. Email marketing companies use different email service providers (ESP’s) to send out automated, personalized marketing emails that contain anything from brand promotions, announcements to weekly email newsletters to stay engaged with current and new customers.
Email isn’t dead. It’s only getting stronger. Email marketing allows you to reach out to potential customers and retain existing ones by encouraging repeat visits to a site. It’s an effective way to keep your customers informed about new products, sales, or special offers. Email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
Executing a Successful Email Marketing Strategy Can Lead to
- More sales
- Increased website traffic
- Building credibility with customers
- Opens doors for upselling and cross-selling
- Reaching customers in real-time
- Gaining better brand recognition
- Increases customer retention
- Boost customer engagement and loyalty