Facebook Ads

Social Media Marketing

Social Media Marketing

In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. Social media marketing helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.

What is Facebook Ads?

Facebook ads is a cost-effective and efficient tool for digital marketing which increases  companies profitability and visibility online. Advertising on Facebook has been on the rise, and companies that utilize it will gain positive and long-term results. Facebook’s network includes an estimated 2.2 billion daily active users and 2.8 billion monthly active users. (Facebook, Audience Network, Instagram, Messenger).
Social Media Marketing

What do I need Start Creating Facebook Ads?

  • Your business goal—the reason you’re running the ad
  • An understanding of who you want to reach
  • A daily or lifetime budget for your ad
  • Photos, videos or flyer to feature in your ad
Benefits Of Using Facebook Ads
Facebook Ads Targeting- The most significant benefit of Facebook advertising is targeting. With Facebook, you can reach customers that are the most profitable for you.
Highly Customizable Ads & Audiences- Facebook Ads are budget friendly and allow you to customize your ads that best fit your business. 
Custom Call To Actions- According to a report by Ad Roll, adding CTAs to your Facebook page and ads can increase your click-through rate by up to 285%. A CTA (call-to-action) button gives direct instructions and encourages your potential customers to take the action that you want them to take, whether it would be signing up, booking, buying, or watching a video.

Easy To Track-

Any marketer’s fundamental question is, how much value do I get for my money? One of the biggest advantages of advertising on Facebook and it’s network is the ease of tracking and measuring the results. Tracking of your Facebook Ads performance happens by installing Facebook pixel to your website.

What is Facebook Pixel?

Facebook pixel is a tool that is used to measure and optimize your ad campaigns. A huge benefit of installing a Facebook pixel to your website is that it allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.It is also possible to recognize users who visit your product pages but never place an order and use this information to retarget specific ads for this group of people.