Google Ads is a tool that aims to help businesses and companies manage certain details of their own advertising campaigns. Google Ads uses a pay-per-click model, campaigns are only charged when a user clicks on an ad that is displayed on one of Google’s networks. The primary purpose of the service is to get clients advertisements in front of the right customers and site visitors using a combination of keyword choices and placement options for the spaces where and ways that ads are displayed to consumers. If you’ve ever Googled something, you’ve likely seen the types of digital advertisements Google Ads places. Some of the more common are product ads, which are positioned in a carousel at the top of a search results page. These look similar to the regular search results that Google displays, but they include the word “Ad” next to them in bold text. Google Ads allows consumers to use certain words in their regular Google searches then displays digital advertisements in the search results related to the words the consumers originally used in their searches.
Type of Google Ads
To use Google Ads, businesses start by identifying the goals of their campaign and the network it will use:
- Search: campaigns are strictly text-based and display on Google.com search engine results
- Display: campaigns are strictly graphics-based, but can include text within the graphics
- Video: campaigns use a combination of text, graphics, and video and are displayed on YouTube
- Shopping: campaigns focus on existing retail product listings that are created in the Google Merchant Center